Top 8 things to keep in mind while choosing a content writing agency

Content is the backbone of any marketing strategy. Some companies outsource content writing agencies for this work, but their main challenge is quality. Reputed content writing companies in Pune are different; they focus more on quality rather than quantity. They deliver high-quality content which is well-optimized as per search engine protocols.

Finding such agencies is difficult, but we will make this easy for you. Let’s know some qualities you should consider in your content writing agency.

Do they have writing experience for your industry?

It is important to check with the writer or company you are hiring. If your outsourced agency understands your profile and has experience in that type of writing, hire them immediately. If they don’t, their writing style will probably be limited to surface level. Lack of knowledge will make it challenging for them to write in-depth content which can be useful for the readers. There are many agencies which are wildly versatile in writing. Speak with them and ask for a writer with particular industry experience.

How has their content performed in the past?

Check the existing samples of the content writing agencies in Pune and look at their performance on the internet. Based on that, you can get an idea about how successful they will be in your content. Check the social shares, comments and content ranking on search engines. High social engagement shows that the agency knows how to make a good appeal to the customers through their content. It shows their efficiency at content optimization as per search engines.

That said, the poor ranking of any agency’s content should not fall solely on them. Their client might hire them only for content and haven’t published it on any social media channel as a part of their SEO strategy. Remember that poor content may be the client’s fault instead of the content creator’s. Anyways you can ask questions to the agency.

Do they offer a trial period?

Nothing can be worse than entering into a contract and you start hating the work of the hired agency. Or what if it is not aligned with your brand? A reputed content writing agency will give you a trial period before entering into a long-term contract.

During such a trial period, you will agree on a certain rate for a certain amount of content. You can keep the trial period content with you, as you will pay for it. However, there will be no locking period; if you dislike the content, you can cut off the service and start a new search.

A trial period allows companies to know the kind of content the agency will produce before forming any bond.

Know about turnaround time

If you follow strict deadlines, you will expect the same from your content writing agency. Most of the writing agencies are very accommodating and can fulfil your needs. Others have their own set of deadlines they expect their clients to follow. It may not be a problem for you if you are patient or their deadlines are faster than yours. Either way, ensure that you check for the turnaround time before finalizing any company.

Check about the revision policy

In the first draft of the content, you may require some changes and will go for major or minor revisions. Some agencies charge extra for revisions, while some companies consider it as their mistakes and revise the content without any charge. Each content writing company differs in their way of revisions and turnaround time. Some companies may also have policies under which you won’t request any revision after a certain timeframe, like four days after receiving the content. All the policies of companies are fair, but you must ensure to go through such rules before signing the contract.

Feedback from their past clients

Check the company’s online reviews or look for someone who has availed of their facilities earlier. It will also help if you go through their client portfolio to know with whom they have worked till now. If they have worked with reputed companies, then surely their writing skills are good. However, even if they are good with one company, it doesn’t imply that they will meet your expectations. You need to ensure that the company must align with your goals.

Do they specialize in the type of writing you need?

You may assume that any writer can work on any write-ups. But it’s not the case. An organization which has technical writers may not produce quality blogs. The same thing is for the newsletter, press releases and product description. Each type of writing is different, and it is difficult for writers to write when they don’t have experience in multiple formats. Look for a content writing agency which has experience in writing your format. If you want a blog for your website, don’t go with a company that only specializes in press releases.

Excellent communication

Communication is essential in any relationship, especially when availing of company services. Your outsourced content writing company should be responsive. With ample communication platforms available, your hired company should respond to you immediately. Through their communication process, you can identify the standard of any company.

Sit back and relax- Conclusion

You can sit back and relax when you hire content writing services. But in reality, you can’t! You have a lot of work to do. It’s time to focus on your business growth and gain more customers. Leave the content writing work on the shoulders of the professionals you chose and start emphasizing your core business.