It may take hours to write content, but it will take only a few seconds to reject it. Some small mistakes in writing can make the output dead in the water. Such content can never benefit your business, and in some cases, may even harm it. So let’s put some limelight on the mistakes which most of the content writers commit and can be avoided by paying proper attention right from the moment of writing. There are many content writing agencies in Pune that promise to give attention-grabbing content but unfortunately unable to do so.
You can make a note of the below points while you start your next content or while checking the work of any outsourced company. Then, once finished, go through these points to ensure that the content is error-free.
So, let’s get started!
Know your audience before even writing a single word
This is the first and foremost step that should come to your mind before content creation. If you miss it, you will be in trouble. Without proper knowledge of your audience, how you can address their pain points, and how you will know what type of information they are looking for through your content. Once you know your audience, you can create their image while writing, as doing this will give a personal touch to your content, and this is what the audience wants.
If the purpose is unclear, don’t write the content
What is the purpose of your content? Is it informative, entertaining, persuade or a combination of all? Whatever your intention is, ensure that it is clear while writing any content. If you are writing content on behalf of any department of the organization, clear with them about the message they want to convey through the content.
Never write an essay.
Many inexperienced writers write content like an essay, in the same manner, which they used to do in their college life. The difference is that your professors were paid to read the work in the college, but that’s not the case with the audience. There is no secret that digital marketer and content creators give their best shot to engage their target audience. There is no rocket science to understand that long and exhaustive content is not the way to keep them glued to the website page.
You might have noticed that highly ranked content follows the basic content structure. They never write long paragraphs and long sentences. Unless and until the content is written for Business executives, the grammar is also kept simple as possible.
It’s important to keep your content short, simple, and sweet. If you think twice to put some extra words in the content, they are probably unnecessary.
Probably even if you think that your content needs lot of improvements you can get in touch with content writing companies in Pune to get the work done.
Make use of the Skyscraper Technique.
To become a successful content creator, it is required to do a lot of groundwork instead of simply writing content and hitting the send button. The best writer will strive to make their content well-informed on a particular topic. So what exactly are you supposed to do?
Implement Skyscraper Technique, which involves studying other content that revolves around your topic to know what worked for them and what didn’t work.
Assume content that you get on the internet as a tall high building; you need to add a couple of more floors to make it a skyscraper! Below are some steps of how to do it:
Build your skyscraper building based on the above points:
Never allow your content to become a salesperson.
Remember, if you are writing an informative blog, keep it informative only. Your content should never end with any promotional message; as this will make the readers will feel that they have been tricked. This will lose their trust, which is not good for you.
If you aim to show the benefits of your type of products, then along with your product’s information, you can also mention your competitors’ product information. This will allow the audience to gain your trust, which is the most pivotal thing for the business.
Never give your reader a ‘Nowhere to go’ feeling.
So, now you have written engaging content, provided the required ‘Call to action,’ and gave the organization’s link. Now, what next? To give the reader ‘as beneficial as possible’ feeling, you should guide them to the next step. You can either cater to them some content you have created earlier, any downloadable resource, your product information, or even give some external links. Whatever option you think is best, you can give other learning opportunities to readers to end up with positive sentiments.
So, now you have it: 6 mistakes to avoid while creating content
Keep this guide with you and check it regularly while writing content. This will ensure you that you are not committing the same mistakes which other writers do.
Have happy writing!